How Long Is 596 Hours
How Long Is 596 Hours – Whether it’s to keep in touch with loved ones, catch up on the latest news, or find entertainment, it’s clear that there are many reasons why people around the world use the Internet. Also, with time spent on social media increasing year by year, it should come as no surprise that time spent online has also increased.
Recent research shows that the average time spent online per person in the last quarter of 2021 was 413 minutes (just under seven hours) per day. That’s four minutes less than the previous quarter and the lowest time spent on the Internet all year. On average, in 2021, Internet users worldwide spent 415.5 minutes online each day.
How Long Is 596 Hours
The 2021 figures represent a slight increase from 2020, when internet users worldwide spent an average of 412 minutes online each day.
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The amount of time spent online in the fourth quarter of 2021, despite being the lowest amount of the year, actually increased compared to two years ago. In the last quarter of 2019, the average time spent on the Internet was 400 minutes per day. It is also the lowest amount in at least nine quarters.
From Q4 2019 to Q4 2021, time spent online peaked in mid-2021. In the second and third quarters of 2021, Internet users spent an average of 417 minutes online per day.
The amount of time spent on the Internet varies from country to country. For example, Internet users in the Philippines spent the most time online. At 623 minutes each day, that’s 210 minutes (or 3.5 hours) more than the global average.
It is followed by South Africa, where Internet users are connected for 619 minutes per day, and Brazil with 596 minutes.
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At the other end of the spectrum is Japan. People there spend only 243 minutes a day online, which is 59% of the global average. Despite having one of the fastest internet speeds in the world, Internet users in Denmark also spend a relatively low amount of time online: 307 minutes per day.
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In the world of advertising, media is more fragmented than ever. But when it comes to the effectiveness of social media advertising, our data offers some good news for brands:
How consumers discover brands, but if you’ve built your strategy around social media advertising, getting it right is critical.
98% of consumers worldwide say they visited a social network in the past month, while global social media ad spending is expected to grow by 15% annually through 2024. is the key. .
So how can you improve your brand’s social media presence to inspire and engage your audience? And how can you improve your social media ads?
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With our latest social media account, we began to explore exactly these issues, starting with looking at the audience.
Globally, 27% of social media users say they use social platforms primarily to research and purchase products, with numbers varying greatly by age and world region.
Gen Z and Millennials account for 68% of those using social media to discover products. Not surprising, given that they are among the biggest users of social media in the world. Unlike their older counterparts who use social media more sparingly, Millennials spend more than 2.5 hours a day on social media, while Gen Z spend less than 3 hours a day on various platforms.
This represents a huge opportunity for social media marketers targeting young consumers, especially in emerging markets. In places like MEA and LATAM, consumers spend more than 3 hours a day on social media, and these consumers spend more money than the rest of the world online.
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At the same time, social media advertisers face unique obstacles brought on by the increasing digitization of life during the pandemic, with 4 in 10 social media users accessing 5 or more social media platforms in a given month. It’s a lot of competition for attention.
Then there’s the fact that 38% use an ad blocker, which shows how motivated people are to protect their online experience from unwanted, intrusive or inappropriate content.
The impact of social media ads is not consistent across the globe. Even in regions where buying products on social media is less common, such as Europe and North America, social media ads still have the potential to capture the attention of the vast majority of consumers.
In almost every global region we track, social media ads are more visible as a brand discovery tool than ads on other websites, and in Latin America they are the undisputed champions.
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16% of global social media users clicked on a popular or sponsored post on social media in the past month.
While it may not sound like much, this group represents a significant opportunity for brands looking to acquire high-paying, lifelong customers.
70% of consumers who click on social media ads are Gen Z or Millennials, and they are 13% more likely to be in the upper income bracket.
The more affluent consumers are, the more likely they are to use social media to follow brands and click and share advertised content.
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In addition, the hyper-targeted nature of social media advertising means that brands can direct their advertising spend to groups that are already interested in what they have to offer. At the same time, strategists should be wary of chasing accounts with large followings that they can actually deliver.
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